The Problem:
Boutique M Micallef opened their newest Dubai location in a developing neighbourhood, anticipating more foot traffic in the near future. M Micallef wanted to raise awareness surrounding their newest boutique, while also attracting more female leads towards the store.
Boutique M Micallef opened their newest Dubai location in a developing neighbourhood, anticipating more foot traffic in the near future. M Micallef wanted to raise awareness surrounding their newest boutique, while also attracting more female leads towards the store.
The Solution:
We developed a digital ad campaign in collaboration with one of Dubai’s largest female fashion influencer, Deema Al Asadi, in order to develop beautiful lifestyle content within the new boutique, while also appealing to Deema's large, localized, female audience
The Execution:
Photoshoot: As one of the preliminary stores to open in the neighbourhood, we produced gorgeous HD images of both the interior and exterior of the boutiques.
Instagram Takeover: We invited Deema Al Asadi to a private tour of the boutique space, including the VIP Room, Creative Desk, and preview some of M Micallef’s newest perfumes. During her tour, Deema shared behind the scenes images with both on the official Boutique M Micallef Instagram profile, as well as her personal Instagram, with her 190,000 female followers.
Video shoot: During Deema’s private tour we also produced two behind the scenes video of her experience, both a 15-second version to share on her Instagram, as well as a full-version hosted on the Facebook page and official boutique M Micallef blog. In addition to this, we produced a POV style video tour of the boutique, for customers to experience walking through the boutique.
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Agency: DXBEE Media
Client: Boutique M Micallef
Digital Strategist: Dominique Bennett
Photographer/Videographer/Post Production: Hassam Tariq
Client: Boutique M Micallef
Digital Strategist: Dominique Bennett
Photographer/Videographer/Post Production: Hassam Tariq
Results:
Instagram:
6.3% 75% 47.6% 62.8%
Female followers increase Content Increase Engagement Increase Engagement Per Post Increase
Female followers increase Content Increase Engagement Increase Engagement Per Post Increase
Facebook:
2.5K 1.2K 1.9K 20%
Link Clicks Page Likes Video Views Female Fan Increase
Newsletter: Website:
60% 32%
Newsletter Opens Bounce Rate Decrease
