The Problem:
Boutique M Micelle’s digital presence required an overhaul. They did not have any content made specifically for their digital channels and were reusing their print marketing materials. The content was very low quality, not the correct dimensions, and brought down the brand image and fans were not engaging with it.
The Solution:
We developed an art and perfume campaign showcasing M Micallef perfume in lifestyle situations with artists, positioning the perfume bottles as pieces of art and inspiration. Making more lifestyle-centric, luxury content, rather than product focused imagery.
We developed an art and perfume campaign showcasing M Micallef perfume in lifestyle situations with artists, positioning the perfume bottles as pieces of art and inspiration. Making more lifestyle-centric, luxury content, rather than product focused imagery.
The Execution:
Photoshoot: Creating 4 different artistic scenes, including painting, pottery, model building and henna design - we showcased the perfumes in a subtle manner within lifestyle situations. Each setting showed the inspiration behind the bottle design.
Cinemagraph: Each bottle was showcased in a captivating cinemagraph, with isolated movements, creating a spellbinding effect.
Influencer: Collaborating with Girly.Henna, a Dubai henna artist with over a million followers on Instagram, she not only designed the henna for the campaign, but also shared the content with her large Instagram following.
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Agency: DXBEE Media
Client: Boutique M Micallef
Creative Director and Digital Strategist: Dominique Bennett
Photographer/Videographer/Post Production: Hassam Tariq
ANANDA PERFUME
MON PARFUM
OSAITO PERFUME
ROYAL VINTAGE PERFUME
